Privacy Policy

Our Commitment to Your Privacy

At Lytharivenqua, we take your privacy seriously and are committed to protecting your personal information in accordance with UK and EU data protection laws

This policy explains how we collect, use, and safeguard your information when you use our financial planning consultation services

Information We Collect

We collect information necessary to provide our financial planning consultation services effectively and securely

  • • Contact details including name, email address, phone number, and postal address
  • • Financial information relevant to consultation discussions including income ranges and general asset information
  • • Communication records from consultations, emails, and service interactions for quality and continuity purposes
  • • Technical information such as IP address, browser type, and website usage patterns for security and improvement purposes

How We Use Your Information

Your information is used exclusively for providing and improving our financial planning consultation services

  • • Delivering scheduled consultation sessions and analytical reviews as part of your subscription
  • • Communicating about your account, appointments, and relevant service updates
  • • Improving our services through analysis of usage patterns and client feedback
  • • Ensuring security and preventing fraud or unauthorized access to accounts
  • • Complying with legal obligations and regulatory requirements in the financial services sector

Legal Basis for Processing

We process your personal data based on the following lawful grounds under GDPR

Primary Legal Basis: We process your data based on your consent for marketing communications and legitimate interest for service delivery and security purposes

Information Sharing

We do not sell your personal information and only share data in specific, limited circumstances

  • • With service providers who assist in delivering our consultation services under strict confidentiality agreements
  • • When required by law, regulation, or court order from competent authorities
  • • To protect our rights, privacy, safety, or property, or that of our clients or the public
  • • In connection with business transfers, mergers, or acquisitions with appropriate safeguards for your data

Data Security Measures

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Consultation records are typically retained for seven years after service termination

Your Privacy Rights

Under UK GDPR and data protection legislation, you have several rights regarding your personal information

  • • Right to access personal data we hold about you and receive a copy of this information
  • • Right to request correction of inaccurate or incomplete personal data in our records
  • • Right to request deletion of your personal data under certain circumstances
  • • Right to request restriction of processing your personal data in specific situations
  • • Right to receive your personal data in a structured, machine-readable format
  • • Right to object to processing of your personal data for certain purposes
  • • Right to withdraw consent for data processing where consent is the legal basis

Cookies and Tracking

We use cookies and similar technologies to enhance your website experience and improve our services

For detailed information about our cookie usage, please refer to our separate Cookie Policy

Third-Party Links

Our website may contain links to external sites for informational purposes. We are not responsible for the privacy practices of these third-party websites and encourage you to review their privacy policies

Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have collected such information, please contact us immediately

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through email or website notices

Contact Information

For questions about this privacy policy or to exercise your rights, contact our Data Protection Officer using the details provided in the contact section

Company Name: Lytharivenqua

Business Address: 111 Worship Street, Shoreditch, London EC2A 2AB, England

Email Address: contact@lytharivenqua.com

Phone Number: +44 20 3588 7459

Last updated: August 12, 2025